The Taste of Victory

So while at Nationals, I recently got the chance to taste what it means to be a champion. More specifically, I got to enjoy some of Europe's finest Gruyere cheese. Not just any old Gruyere, however, World Cup cheese . Alec saying 'cheese!' This cheese is a classic example of something that gains value by virtue of the way we see it, the reputation assigned to it by us as a community. The same goes for any prize in fact, any medal, trophy, or award is only as valuable as we deem it to be. (This actually also applies directly to currency, whether physical or not). Were you to go and buy any other European cheese, the effect would simply not be the same; in the same way that expensive wines 'taste better' in comparison to cheaper ones, despite that not being the result in a blind test. The cheese tastes better because of what it represents. The stages of cheese euphoria. My point here is this, as a member of the ski community, one only places as mu...